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2021 brings with it a The Channel Partner Journey Mapping out the company’s desired much-needed tide of hope and optimism. While 2020 has been a rollercoaster, it has allowed us to understand the importance of channel partner programs. They have had to be reimagined and redesigned to provide more diversity in the last one year. …
Tag: channel rewards program
5 Key Pitfalls to Avoid for Building the Best in Your Channel Partnerships
Introduction Channel partners are invaluable to businesses as they can generate a large portion of the revenue. Incentive programs are integral to channel partnerships to support the company’s sales objectives and boost sales by increasing loyalty and motivating channel partners to sell. However, the inherent risks in the incentive programs must be mitigated by instating…
Effective Channel Partner Incentive Planning for the Pharma Industry
Traditionally, the channel partner model generated significant sales in the pharmaceutical industry. However, in today’s digital world, physicians and other medical professionals are already armed with prior research, making it difficult for channel partners to influence them to buy. In many cases, physician access creates an issue, limiting the number of visits sales representatives can…
Greater Channel Partner Experience – The Key to Success in the New Normal
In this pandemic, restricted movement and social isolation have become the new normal. Therefore, the logistical situation of the majority of channel partners and their workforce today is vastly different from that of the beginning of the year. With remote working the new normal, the challenge is reaching out to customers, partners, clients, and employees….
