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Employee morale is critical in attracting and retaining talents. When confidence is low, it can lead to reduced productivity and employee satisfaction. The impact of robust channel partner engagement on sales volume, market share, brand reputation, and customer engagement is enormous. The performance of channel partners affects employee engagement as they serve as go-between vendors…
Category: Channel Partner
Best KPIs to measure the success of your channel partnerships
When it comes to sales KPIs, there are specific performance metrics that are considered the gold standard by many. This holds within the SaaS sales world with metrics such as revenue, leads, customer lifetime value (CLV), and churn rate. However, the metrics for measuring channel partner success are not as simple as that of a…
Ideas for creating a holiday rewards program for your channel partners
The COVID-19 pandemic has decidedly had a long-term impact on shopping habits, leaving brands and retailers scrambling. Despite the ongoing crisis, loyalty programs have remained a viable retention tool. Here are a few holiday reward program ideas: 1. Launch the program before the holidays Around the holiday season, while traditional stores and retailers will be…
Greater Channel Partner Experience – The Key to Success in the New Normal
In this pandemic, restricted movement and social isolation have become the new normal. Therefore, the logistical situation of the majority of channel partners and their workforce today is vastly different from that of the beginning of the year. With remote working the new normal, the challenge is reaching out to customers, partners, clients, and employees….
How Reward & Recognition programs can impact Channel Partners?
A channel incentive program is a way to reward channel partners for the tremendous amount of effort they put in. It is essential that the channel partners believe and understand that company is appreciating their work and taking good care of them.The most successful incentive programs are those that are engaging and are designed to…
